Sky Messaging is a team of highly talented marketers, pilots and ground crew. This introduction will help you understand who we are, what we do and how we do it! Sky Messaging holds a valid and current Air Operator Certificate (CAA/G959D) issued by the South African Civil Aviation Authority (SACAA) as well as an Air Service License issued by the Department of Transport, that ensure a legal, approved and audited operation.
We at Sky Messaging have taken aerial advertising to a new level, primarily in the way that we operate as well as how we deliver to our clients. Sky Messaging follows a unique business model, which is based on sustainability, coupled with a professional and dedicated approach. One question that we hear a lot is why aerial advertising ceased to exist for almost twenty years in South Africa. The answer is relatively simple: banner towing was previously done by a pilot who flew as a hobby on weekends and he or she was not dedicated to providing this service to companies on a full time basis. The other major hindrance was the "traditional" banner towing method, whereby the aircraft approached the banner pickup in a descent using the energy of the shallow dive, and then rotated with application of full power to pick up the banner. With this pick-up method, areas of danger include engine failure, grapple hook deployment errors as well as banner pick-up miscalculations. If the grapple hook is not released in a satisfactory manner, it can snarl on the tailwheel or the landing gear, fouling the landing and potentially causing a crash.
By employing Sky Messaging's safer method, a patented system that allows us to take off with the banner already attached to the aircraft (adopted primarily all over Europe for various safety reasons), take-off's in higher wind speeds are possible thus broadening the operational scope. In addition, less powerful aircraft are required with Sky Messaging's methodology, which directly relates to lower fuel costs that can be passed on to the client as well as less carbon emissions.
Sky Messaging was founded in 2009 by Dietmar following the purchase of the aerial advertising patent. Dietmar is involved in numerous business ventures, primarily in strategic roles. Dietmar holds both the South African as well as the US (FAA) Commercial Pilot License, as well as the Commercial Pilot License for helicopters.
Before joining Sky Messaging in 2010 as Managing Director, Thomas played leadership roles in key areas for companies both within South Africa and the United States, after graduating with a BCom degree from Unisa. Thomas holds a South African Private Pilot License, single engine land and tail dragger rating.
Don joined Sky Messaging from an advertising agency where he developed high level brands by providing solutions for better marketing and business outcomes. As GM, using his advertising and management experience, he works closely with both clients and the operations team to ensure effective and innovative campaigns.
General Manager Operations
Chris is the GM for Operations comprising Person Responsible Aircraft and Person Responsible for Flight Operations. Together with several years of travel industry experience, Chris is a qualified commercial pilot, rated on multi engine and tail wheel aircraft and also holds an instrument and banner rating.