Efficacy & Packages

Respondents who have seen
an aerial banner during
primetime traffic

Quantity of respondents
who cite aerial banners as
visible and legible

Talkability: respondents
who discussed the brands
seen on an aerial banner

Respondents who take
action based on seeing a
banner at least once

 

Sky Messaging collaborated with the post graduate marketing research department from the University of Cape Town (UCT) in order to conduct primary and secondary research pertaining to aerial advertising and to measure the effectiveness of the platform.

What followed was five months of vigorous research conducted by five teams, whereby the data gathered was analysed, quantified and verified. Whilst traditional media undoubtedly have their place, when comparing reach, recall, engagement and ultimately return on investment there can be no doubt that aerial advertising should form part of any well defined media mix thereby giving a brand a larger than life imagery and impact.

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On Billboards:

The Montecasino "Follow the Leader" campaign aimed at increasing the leisure complex's social media following.

Armed with billboards and a radio campaign, the social media following increased by 5.9% leading up to the commencement of the aerial campaign. With only eight flights during primetime overhead of Johannesburg for a duration of two and a half weeks, Sky Messaging doubled the following to over 13.2%, where after the following dropped back to 5.2% - a direct result of the aerial campaign.

 

On Recall:

When introducing a new brand to the market brand equity has to be built fast and impactful whereby each Rand invested has to yield a solid return. When reviewing all options, consider this: for a six month campaign in one city alone, whereby a medium to high frequency of aerial advertising prime time flights is flighted, the brand recall of a completely unknown brand is a solid 47%. In other words, every second person recalls the brand and product. The investment? R850,000 - when spending this across various other platforms, would you receive the same recall?

 

On Social Media:

With Takealot's #loveisintheair campaign, whereby hearts were drawn in the skies overhead of Johannesburg that where accentuated by an aerial banner reading "Will you marry me, Takealot.com", Kalahari and Takealot's marriage was finally sealed. The campaign reached 4,065,957 timeline deliveries and reached a total audience of 2,099,146 people, whereby the Happy Hour (the most people active on the trending hashtag) was at 15:00 - in the midst of the aerial campaign. To view the marriage proposal from Karl Ahari to Dot from Takealot.com click here.

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POPULAR PACKAGES

± 2 weeks

± 4 weeks

M o s t   P o p u l a r

± 12 weeks

± 6 months

± 12 months

± 12 months

10 Hrs

20 Hrs

50 Hrs

100 Hrs

200 Hrs

600 Hrs

  • 5.8m x 30m Banner (stitched)
  • GeoNotification SMS / Twitter integration
  • Post flight report linked to Google
  • Live tracking
  • 5.8m x 30m Banner (stitched)
  • GeoNotification SMS / Twitter integration
  • Post flight report linked to Google
  • Live tracking
  • 5.8m x 30m Banner (stitched)
  • GeoNotification SMS / Twitter integration
  • Post flight report linked to Google
  • Live tracking

  • 5.8m x 30m Banner (stitched)
  • GeoNotification SMS / Twitter integration
  • Post flight report linked to Google
  • Live tracking
  • 5.8m x 30m Banner (stitched)
  • GeoNotification SMS / Twitter integration
  • Post flight report linked to Google
  • Live tracking
  • Exclusivity for one city
  • 3 x 5.8m x 30m Banner (stitched)
  • GeoNotification SMS / Twitter integration
  • Post flight report linked to Google
  • Live tracking
  • Exclusivity for JHB, CPT & DBN

Flights for the previous and next 72 hours (scroll to see all if necessary)

Flight IDDate/TimeStatusDurationDepartureAircraftClient

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Email: info@sky-messaging.com

 

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Copyright © Sky Messaging (Pty) Ltd 2010 - 2017. All rights reserved. AOC G959D. Last Updated: 4 Jan 2017